Entries by audacia_editor

Tear Down This Wall! 3 Effective Ways to Bridge the Gap Between Sales and Marketing.

For as long as there has been a separation between sales and marketing, there has been hand-wringing over successfully transitioning leads from marketing to sales. Especially when things are not going well, the hand-wringing is quickly followed by finger-pointing (and sometimes other not-so-nice gestures). It doesn’t have to be this way! Sales and Marketing are […]

From Niche to Necessity: 3 Tips for Increasing Investor Relations’ Relevance in Your Firm

Today’s, investor relations pros do a lot more than just talk to the Street. We serve as a critical conduit for information between the Street and internal business channels AND as a connector of information within companies. Everywhere we look, investor relations’ relevance is rising. It’s more important than ever for organizations to find IR experts […]