Entries by audacia_editor

Audacia’s IPO Roadmap to a Successful Initial Public Offering (Part Three): You Did It! Now What? How to Navigate Life after the IPO.

Congratulations! Your company is public. With your IPO, your firm has joined the ranks of Amazon, Apple, Boeing, Facebook, and now Spotify. Now let’s talk about life after the IPO. All of those long hours you put in at the office paid off. Your advance work contributed to a great market introduction. You developed a […]

Audacia’s IPO Roadmap to a Successful Initial Public Offering (Part Two): How to Build an IR Program

A successful initial public offering requires syncing up several moving parts. If doing a product launch feels like playing “Twinkle Twinkle Little Star,” an IPO feels like playing “Beethoven’s 9th.” Of course, to play a symphony, you need an orchestra. For your successful IPO, that means building an IR program. If you missed Part One, […]

Audacia’s IPO Roadmap to a Successful Initial Public Offering (Part One): Developing Your IPO Story

Okay, your firm is ready to “go public.” Congrats! So… now what? There are several competing theories about what makes a company IPO-ready. Some bankers and VCs cling to the “$100 million revenue” benchmark like religion. Others look to predictability, visibility, or growth measures. Still others bank on formulas for assessing vulnerability in the market. […]

Want Increased Sales? Learn to Love Value-Based Messaging and Understand Your Customer Better.

If you’ve heard it once, you’ve heard it 100 times: every company is in the communications business. And communications is key because successful businesses use strong communications to connect with prospects—enter: the concept of value-based messaging. The benefits of value-based messaging are clear. The right message helps us connect more efficiently with potential clients and […]