Our Team

Kathryn “Katy” Herr  |  Founder and CEO

Katy helps companies deliver compelling business transformation stories clearly, credibly and consistently.

A practical, results-oriented, investor relations and strategic communications professional, Katy has spent her career helping companies -large and small- that are taking bold steps to transform their business.

She has successfully led teams through activist shareholder situations, mergers and acquisitions, IPOs and spin-offs, reorganizations and rebranding. Ask her about her most recent experience leading Investor Relations for Exelis Inc.


In her downtime, you may spot Katy running

through the Nation’s Capital, practicing yoga or Pilates, enjoying a meal at one of her favorite local restaurants, planning her next travel adventure or giving back to the community.

Katy earned her master of business administration and a master of public policy from the College of William & Mary and her bachelor’s degree in interdisciplinary studies (communications, legal institutions, economics and government) from American University in Washington, D.C.

Want to learn more about Katy’s background?
Check out her LinkedIn profile, or drop her a line at Katy@AudaciaStrategies.com

Give Katy a follow on Twitter: @KatyHerr

Alyssa Pfennig  |  Operations Manager

Alyssa has a background in nonprofit and business management and marketing. At Audacia Strategies, Alyssa assists with scheduling, email management, and social media strategy. She’s eager to take the lead on projects and makes smart decisions for our clients.

As Audacia Strategies’ Operations Manager, she has a knack for creating and implementing processes that help businesses grow as efficiently as possible. She has an eye for detail and understands the importance of organization and effective communication.

In her free time, you can find Alyssa wandering about town, cookin’ something special in the kitchen, or hiking in the woods with her daughter and beloved dog.

Robin Kogelnik  |  Partner

Robin helps companies and organizations compete for new opportunities, develop effective marketing and business development strategies, and build strong and resilient customer relationships.

Robin brings to the table over 20 years of experience in proposal strategy, market and competitive analysis, and business development operations. She has led Voice of the Customer and Voice of the Employee studies in classified and unclassified environments for a wide range of clients from large aerospace firms to small businesses and nonprofits.

In her downtime you may spot Robin biking through town, watching her sons’ many basketball games, or volunteering as a master gardener for Montgomery County and a food runner for Manna.

Robin earned her bachelor’s degree in English and Economics at the University of Virginia, and she is a candidate for a Masters in Sustainable Urban Planning at George Washington University.