Reading, Listening, Watching—Relaxation and Inspiration for 2024
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It’s been a whirlwind of a year, and I’m sure I’m not alone in feeling that way. 2023 has been a test in navigating change,...
IGNITE TRANSFORMATION.
Strategy
Communications
Engagement
Audacia Strategies helps companies realize their boldest initiatives and transformational vision
About us
Audacia Strategies makes change matter. We maximize the value of your transformation by helping you communicate with authority and empathy to drive performance and create competitive advantage.
Bold Actions, Audacious Results.
We help businesses change, lead, and succeed. We deliver more than pretty presentations. Our team of experienced leaders rolls up our sleeves, digs in with your team, and brings measurable results. Our hands-on approach offers you exceptional curated strategic and technical expertise to meet your audacious goals.
Let’s work together to take your next bold step.
Our Services
Organizational Transformation &
Change Management
Stakeholder Insights and Engagement
M&A and Transaction Communications
Financial Communications
Value Proposition and Brand Alignment
Voice of the Customer
Voice of the Employee
Meet Our Founder And CEO
Kathryn “Katy” (Hew) Herr
Katy has spent her career helping organizations – large and small – that are taking bold steps to transform. She has successfully led teams through mergers and acquisitions, IPOs and spin-offs, reorganizations, executive transitions, crisis events, rebranding, and much more.
She launched Audacia Strategies in 2015 to help organizations get more “bang for your buck” out of transformation – whether it is planned or unplanned. Having spent years as a client, she brings a practical, roll-up-her-sleeves approach to her engagements. She believes that relationships matter and credibility counts. When you work with Katy you can expect candor, collaboration, and laughter.
Before launching Audacia Strategies, Katy served as Vice President of Investor Relations at Exelis, Inc., a leading global defense and aerospace company. Prior to Exelis, she held roles of increasing responsibility and leadership in Communications, Investor Relations and Business Development with technology, aerospace, and defense firms.
Katy is an active member of the National Investor Relations Institute and was recently recognized as a member of NIRI’s inaugural “40 Under 40” class. In her downtime, you may spot Katy enjoying time with her husband and twin daughters, running through the Nation’s Capital, practicing yoga or Pilates, or planning her next travel adventure.
Kathryn “Katy” Herr
Katy has spent her career helping organizations - large and small - that are taking bold steps to transform. She has successfully led teams through mergers and acquisitions, IPOs and spin-offs, reorganizations, executive transitions, crisis events, rebranding, and much more.
She launched Audacia Strategies in 2015 to help organizations get more "bang for your buck" out of transformation - whether it is planned or unplanned. Having spent years as a client, she brings a practical, roll-up-her-sleeves approach to her engagements. She believes that relationships matter and credibility counts. When you work with Katy you can expect candor, collaboration, and laughter.
Before launching Audacia Strategies, Katy served as Vice President of Investor Relations at Exelis, Inc., a leading global defense and aerospace company. Prior to Exelis, she held roles of increasing responsibility and leadership in Communications, Investor Relations and Business Development with technology, aerospace, and defense firms.
Katy is an active member of the National Investor Relations Institute and was recently recognized as a member of NIRI's inaugural "40 Under 40" class. In her downtime, you may spot Katy enjoying time with her husband and twin daughters, running through the Nation's Capital, practicing yoga or Pilates, or planning her next travel adventure.
Read the full story Meet the Audacia Team
She launched Audacia Strategies in 2015 to help organizations get more "bang for your buck" out of transformation - whether it is planned or unplanned. Having spent years as a client, she brings a practical, roll-up-her-sleeves approach to her engagements. She believes that relationships matter and credibility counts. When you work with Katy you can expect candor, collaboration, and laughter.
Before launching Audacia Strategies, Katy served as Vice President of Investor Relations at Exelis, Inc., a leading global defense and aerospace company. Prior to Exelis, she held roles of increasing responsibility and leadership in Communications, Investor Relations and Business Development with technology, aerospace, and defense firms.
Katy is an active member of the National Investor Relations Institute and was recently recognized as a member of NIRI's inaugural "40 Under 40" class. In her downtime, you may spot Katy enjoying time with her husband and twin daughters, running through the Nation's Capital, practicing yoga or Pilates, or planning her next travel adventure.
Read the full story Meet the Audacia Team
Latest Posts
The Murder Board: Getting Comfortable With Discomfort
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- 0 comment
In the ever-evolving landscape of business, ideas are the lifeblood of innovation. If you have a brilliant idea, that’s great. Good ideas need support and...
The Strategy and Mindset You Need for Short-Range Uncertainty
- 8 min read
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This is Part 2 of our two-part series about planning for uncertainty. In this blog article, I talk about short-term uncertainty. Check out the first...
From our clients
“Audacia Strategies was invaluable in helping us talk to the marketplace. They know how to talk to investors, clients and customers.”
“The Audacia Strategies team really understood where we were at and the challenges we were facing with our messaging. They were able to listen and get down to the true essence of what Xator does and the value proposition we bring to our customers and employees in a way that really resonates. It was a very energizing and eye-opening experience.”
“When you’re working in an organization, like ours, you can get very internally focused. When Audacia Strategies came in, they really brought that crucial external perspective we needed.”
“What I like most about working with Audacia Strategies is their ability to handle complex situations, while maintaining control and easing clients’ minds. They are efficient and responsive, and they don’t get bogged down or distracted. They are a real partner, with clients and service providers.”
“Audacia Strategies helped us create a solid senior executive communication plan and execution strategy. They are smaller and more nimble than many larger competitors - they become part of your team.”
“We were dealing with a lack of brand recognition, and Audacia Strategies helped us redefine customer messaging, increasing brand recognition and activity with key client segments. Katy and her team are a wonderful resource- would highly recommend!”
“The creative energy Audacia Strategies brought to LMI really helped us mature our approach in the marketplace… After working with Audacia Strategies, we turned a corner in how we portray ourselves both internally and externally.”
“I relied extensively on Katy’s deep industry knowledge and capital market insights. And was extraordinarily fortunate to have her as part of the Exelis finance team.”
“The Audacia Strategies team helps us build a better brand through their work. They have a gift for working with executive leaders to construct and amplify their message in a way that resonates both internally and externally. Whether that results in a press release, a keynote, or an investor pitch, Audacia’s ability to recognize their message and take it from something they feel good about to something they feel great about is amazing.”
"We would not have been nearly as successful, smooth, or calm without your help on the communications side. You pushed us to think of avenues we hadn’t considered to really make our strategy hum."
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Our Partners
Audacia Strategies offers a network of specialized partners who bring specific expertise, depth of resource and proven experience. Our partners represent the Audacia Strategies values so you can be sure that we’ll bring our A-team to your transformation effort every day.
Our Certifications
Audacia Strategies is proudly 100% Woman-Owned.
Our certifications are just one of the ways that we demonstrate our investment and our commitment to partnering with you to achieve your business or organization’s successful transformation. We are honored to hold certifications from the following Federal, State, Local and Corporate entities.
Women-Owned Small Business (WOSB)
We are certified with the Small Business Administration as a Woman-Owned Small Business (WOSB). WOSB certification requires that a business must be 51% or more woman-owned, controlled, operated and managed.
WOSB certification allows us to provide double the benefit to our Federal and prime contractor partners. We can simultaneously provide outstanding transformation services and support their small business/socioeconomic category sub-contracting goals.
Women-Owned Business Enterprise (WBE)
We are certified as a WBE by the Women’s Business Enterprise National Council (WBENC). WBENC Certification validates that a business is at least 51 percent owned, controlled, operated and managed by a woman or women. The certification is accepted by more than 1,000 corporations representing America’s some of most respected brands, and many states, cities and government entities.