Entries by audacia_editor

Taking Bold Steps is Scary—Saddle Up Anyway

“Courage is being scared to death, but saddling up anyway.” ― John Wayne This quote from America’s favorite cowboy resonates with me right now. In a previous blog article, I mentioned that one of my 2020 goals for Audacia Strategies is to continue to scale. As a team, we’re ready to take ourselves to the […]

The 7 Deadly Sins of Business Communications: How to Stay Out of the Marketing Rat Race

For brands—as with celebrities, politicians, and CEOs—scandals and PR nightmares, like the Airbnb scam that recently came to light, are nearly impossible to hide from today’s connected consumers. As a result, the best approach to business communications is operating with transparency and trust. This poses a challenge for marketers: how to navigate the trends, meet […]

The 5 G’s for Walking Through Fire Without Getting Burned–Your Internal Crisis Response Strategy

We’ve all had those days. You know, the days where you are forced to pull your IPO and your CEO gets fired, or Congress launches an official investigation into your safety procedures, or your company is the target of whistleblower claims.  No? You’ve never experienced a business crisis like this? Then, you’re one of the […]

M&A Best Practices (Part 1): Are You Prepared for Your Next Acquisition? Our Checklist for Success

This is part one of our series on M&A Best Practices. Tune in for the exciting conclusion: M&A Best Practices for after an acquisition. Merger and acquisition (M&A) activities present exciting opportunities to grow companies, bolster brands, and capitalize on synergies between acquiring and acquired organizations. However, the process is complicated and there are important […]

How To Do Failure Communications Right—3 Communications Lessons Learned About What To Do When We Fall

We naturally spend a lot of time thinking about what a successful communications strategy looks like. This a good thing. Communicating your company’s message and values is crucial for standing out amongst your closest competitors. But have you also thought about a failure communications strategy? <INSERT> Awkward silence. Right. Let’s get uncomfortable today. Let’s talk […]