Investors and the Securities and Exchange Commission (SEC) have a love-hate relationship with non-GAAP (Generally Accepted Accounting Principles) metrics. On the one hand, they love information that could help them better determine where to invest capital. On the other hand, they have a hard time gauging the reliability of non-GAAP metrics. So where does this […]
Maintenance is key if you want to preserve your assets. You take your car in for a tune-up every few months. You pay someone to secure and update your website. You even do yoga to maintain a healthy body. But are you maintaining strong business relationships? In corporate communications, maintaining strong business relationships is a […]
You might be surprised to hear that corporate communications and standup comedy have something in common—timing is key. Whether you are announcing a corporate merger or delivering a killer punchline, if your timing is off, your message will fall flat. When corporations have a big announcement to make, a lot of time and energy goes […]
‘Tis the season for company holiday parties. A party can be a great way to blow off steam during an especially stressful time of year in the financial world. While it’s a good idea to unwind in an informal environment, you don’t want Reg FD (Regulation Fair Disclosure) spoiling your fun. Holiday mixers can bring […]
Starting a business is an investment of cash, time, and self. When I launched Audacia Strategies last December, I wasn’t sure if I would see a positive ROI. Afterall, I thrived in the corporate world! I never, ever saw myself as an entrepreneur. But after traveling around Nicaragua, I realized that there is an entrepreneur […]
One of our company values at Audacia Strategies is “Relationships Matter: It’s not ‘just business.’ It’s about people working together toward a common goal. We bring respect, honesty, and candor to the table every time.” This week, as we pause to reflect on everything and everyone that make us feel grateful, let’s specially consider the […]
If there’s one big lesson to learn from last week’s Presidential election, it’s never underestimate the power of an authentic voice. For months, political pundits called the 2016 Presidential election the “authenticity election.” And the Trump team can largely attribute their win to developing an (at least perceived) authentic communications strategy that resonated with millions […]
Raise your hand if you’re ready for the US election to be over. I know, me too. But, as tired as we are of the vitriolic finger pointing, cringe-worthy Facebook posts, and waking up to new scandals (and non-scandals) every day, many are terrified that the worst is yet to come. Could we wake-up on […]
In my post last week, I kicked off our series on situational awareness with a discussion of the importance of knowing your company when it comes to discussing earnings with investors. This week we continue the conversation breaking down a second component of situational awareness, competitive intelligence. While knowing yourself is key to putting your […]