Getting crisis communications right requires coordinating several moving parts. And because managing a firm through a crisis is no small feat, we thought it would be beneficial to break down the major elements in a series of blog posts. What follows are our top recommendations for dealing with “damaged goods.” In this post, we kick […]
If you’ve heard it once, you’ve heard it 100 times: every company is in the communications business. And communications is key because successful businesses use strong communications to connect with prospects—enter: the concept of value-based messaging. The benefits of value-based messaging are clear. The right message helps us connect more efficiently with potential clients and […]
This summer, I’ve had the pleasure and amazing opportunity to work with a stellar leader as he steps into his new role as CEO. His core message of leadership success to his team and employees? Show up. How powerful, right? Show Up. Don’t just lurk online or in the back of the meeting room. Don’t […]
Nothing teaches us the value of media monitoring and early warning systems quite like a crisis. As we sit glued to news coverage about hurricanes hitting the southeast and wildfires lighting up the skies in the west, we watch social media to make sure our friends and family heed official warnings. Somehow, it’s a whole […]
Imagine if a big shot investor walked in the door today and offered to buy your company. How would you respond? Would you blindly tell her to make you an offer and then consider whether it’s enough for you to retire? Or is your business valuation clear in your mind, such that you could seriously […]
The term “talking points” gets a bum rap. Often, using talking points is perceived as encouraging “robot-speak” or as a shady technique for dodging tough questions. We can probably blame this bad press on politics (which seems like an especially fashionable thing to do these days). But rather than running away from talking points altogether, […]
We have just crossed the mid-year point in the world of stocks, bonds, and financial markets. Q2 is officially in the bag! That means most firms are busily preparing and reporting their mid-year earnings reports (10-Qs), while many investors are anxiously waiting with bated breath. Because 71% of publicly traded companies follow a calendar fiscal […]
We’ve discussed the issue of silo’d departments on the blog before. Most recently, we talked about tearing down the wall that divides sales and marketing. Another area where I see walls being built is around corporate finance. Smart executives know how important it is for all departments to stay on top of finances, but they […]
For as long as there has been a separation between sales and marketing, there has been hand-wringing over successfully transitioning leads from marketing to sales. Especially when things are not going well, the hand-wringing is quickly followed by finger-pointing (and sometimes other not-so-nice gestures). It doesn’t have to be this way! Sales and Marketing are […]
Wouldn’t it be nice if a communications plan were as simple as making sure that you have all of the relevant information organized in a way that makes sense? Unfortunately, finding the right package for this information is also important and can be more difficult. Developing an effective message is essential to getting the word […]