For as long as there has been a separation between sales and marketing, there has been hand-wringing over successfully transitioning leads from marketing to sales. Especially when things are not going well, the hand-wringing is quickly followed by finger-pointing (and sometimes other not-so-nice gestures). It doesn’t have to be this way! Sales and Marketing are […]
Wouldn’t it be nice if a communications plan were as simple as making sure that you have all of the relevant information organized in a way that makes sense? Unfortunately, finding the right package for this information is also important and can be more difficult. Developing an effective message is essential to getting the word […]
Picture this: The light bulb suddenly goes off and you have an amazing idea for your next iconic brand strategy. You’re so excited! There are logos and taglines and websites, oh my! There is social media marketing to consider. You have all of your ducks in a row…or at least, you think you do. You […]
Today’s, investor relations pros do a lot more than just talk to the Street. We serve as a critical conduit for information between the Street and internal business channels AND as a connector of information within companies. Everywhere we look, investor relations’ relevance is rising. It’s more important than ever for organizations to find IR experts […]
One of the best-kept secrets in the corporate communications world is that you can’t teach great leadership—not really. But you can coach leaders to be more authentic and authentic leadership is one of the hallmarks of being great. Part of the reason you can’t teach leaders to be great, is that there is a big […]
There is always a lot of discussion in the media and around office water coolers about the first 100 days of a president’s term. What’s been accomplished? What’s on deck? Truly, a lot can be accomplished in 100 days whether you are starting a new job, launching a new campaign, building a business, or leading […]
Annual reports have evolved over the years from a dry vehicle for conveying information about a company’s financials to a critical tool to communicate corporate strategy. An expertly communicated annual report has the power to influence the way your company is perceived by those who matter most. There are challenges to unleashing the full potential […]
When an incident or crisis occurs, the public has a right to know what happened and what steps are being taken to resolve the issue. Keep in mind, though, that there are better and worse ways to communicate during a crisis. Too often companies make the mistake of throwing together a holding statement only to […]
If you missed part I of our series on executive transition, click here to read more about how to prepare for planned or unplanned c-suite changes. Last time, we discussed how to prepare your organization for an executive transition. Because stakeholders watch these types of big transformations carefully for any signs, positive or negative, of what the […]
Stakeholders can learn a lot from watching an organization go through executive transition. Handled well, c-suite transitions impart confidence in the organization and its future direction. Handled poorly, leadership changes can alert investors to bigger issues within the organization, whether material or merely perceived. The c-suite (i.e., CEO/CFO, for our purposes today) is the public […]