As remote workers are being called back to the office here in the U.S., many are experiencing a reverse of the identity crisis we collectively experienced during the early days of the 2020 shutdown. Whereas when offices shut down we felt our routines being abruptly disrupted, now we have the opportunity to intentionally re-enter our […]
We recently posted this blog article about strategies for making your underlying messages consistent with how you want your brand to be perceived by the world. With the speed of information dissemination in our digital age, you can’t afford to be reactive. But being proactive is a real challenge too. Anticipating all the ways our […]
As we slowly leave the pandemic behind and enter the rebuilding period, let’s not forget our responsibility for rebuilding trust in public institutions. With all the highfalutin talk about rebuilding society and cultural norms coming out of the pandemic, it’s tempting to point the finger at the government, NGO’s, and the media. But we are […]
At the end of 2020, Audacia Strategies passed a big milestone for a small business. We celebrated five years in business. As the CEO, I’m simultaneously thrilled and anxious to see what the future holds. As we grow, I’m doing all I can to make sure Audacia remains true to our guiding purpose: helping companies […]
It’s 2021. And I, for one, cannot remember a time when our words — all of our words — carried more weight or were more carefully scrutinized. It’s no longer an overstatement to say that the Internet has the power to make or break your brand. Welcome to the communications pressure chamber where anything you […]
We’ve packed so much into this final quarter of 2020 that sometimes it doesn’t feel real. But before I head off to rest and enjoy the holidays, I wanted to close out the year with some of what has been massaging my brain and a lot of what I’m planning to catch up on in […]
This month, I’m celebrating five years taking bold steps as the CEO of Audacia Strategies! Anniversary messages tend to be like toddlers…all about “me me me me me!” But the truth is—it’s all about YOU, Audacia Strategies’ clients, partners, and community. As I take time out to reflect and celebrate at the end of a […]
When we look back on the wreckage that is 2020, one thing will stand out: the rapid and constant change. For months now, we’ve endured business and organizational change like we’ve never seen. All this while managing through the anxiety of perpetual Zoom meetings, online / hybrid / in-person school, job insecurity, family health concerns, […]
Maybe it’s all the election coverage or the fact that I haven’t been in the same room with anyone outside of my immediate family in almost nine months, but my tolerance for corporate-speak is hitting the floor. And I don’t think it’s just me. If there ever was a time to get human, it’s now. […]
Who are you? What have you done? Where are you going? Equal parts old perspiration and aspiration, the answers to each of these questions form the core of your firm’s strategic narrative. Having worked with several firms to define and articulate their narrative, we focus on aligning their vision and values with a narrative about […]