If this were a normal summer, I’d be busy trying to decide what to pack for our next family trip out West or south of the border. Alas, this is not a normal summer. What does a vacation even look like during a global (or more accurately, a national) health crisis? I’m not sure. Instead […]
One of the million- or billion-dollar questions firms are asking, given the pandemic, is whether this is a good time to pursue M&A strategy. Looking to high profile players, you’ll find examples both of companies, like Boeing, abandoning deals and companies, like Google Cloud, publicly saying they are open to acquisitions. To guide your thinking […]
When Audacia Strategies CEO, Katy Herr, originally taped this interview with Dan Doran, CEO of Quantive, for his podcast The Deal—Unscripted, we had no idea just how relevant it would be now during the current crisis. A year later, we are living a case study in crisis communication and thought it was a good time […]
I first shared my thoughts about timing corporate communications back in December of 2016. The world looked very different then. We were still in the midst of the longest economic bull run in history. We were still shaking hands, going into the office, and not thinking twice about getting on a plane. Yes, the corporate […]
I don’t know about you, but I’m living in my blue light glasses and I have real feelings about Zoom vs GoToMeeting vs UberConference. I’ve binged on articles about how to look my best on camera and how to host effective virtual meetings. I’ve signed up for and subsequently never started a very cool sounding […]
We are committed to helping clients make progress and develop new strategies for our new reality. Voice of the Customer (VOC) analysis is a valuable tool to deploy to stay connected to customers, demonstrate commitment to serving them well, and gain valuable insight into how to best (re)shape your business strategies (which are probably in […]
I hope you are reading this post from a place of health and safety. In these uncertain times, we’re all feeling anxious and wondering how to communicate (or even whether to communicate) with stakeholders. By now, we’ve all heard the news about businesses around the world shutting their doors, volatile markets, social distancing, and flattening […]
Investors and other financial stakeholders are a key constituency for nearly every company, whether publicly listed or private. When investors feel respected and lines of communication are open, transparent, and authentic, companies thrive—even during challenging periods. Investor relations (IR) myths can prevent these benefits. In fact, institutional investors believe that investor relations (IR) accounts for […]
“Courage is being scared to death, but saddling up anyway.” ― John Wayne This quote from America’s favorite cowboy resonates with me right now. In a previous blog article, I mentioned that one of my 2020 goals for Audacia Strategies is to continue to scale. As a team, we’re ready to take ourselves to the […]
If there’s one thing I learned about myself and my business in 2019, it’s that strategic planning saves lives. Really! 2019 might go down in history as being one of the most chaotic years for my family and my business. And yet, we’re all still here and thriving and business is better than ever. Much […]