2019 has been a YEAR. There as been so much good to celebrate. In March, we welcomed twin girls, Mila and Fiona. This is also (coincidentally?) about the time that we stopped sleeping, reading books, or being able to focus for long periods of time. Lol. So you might wonder what I could possibly offer […]
For brands—as with celebrities, politicians, and CEOs—scandals and PR nightmares, like the Airbnb scam that recently came to light, are nearly impossible to hide from today’s connected consumers. As a result, the best approach to business communications is operating with transparency and trust. This poses a challenge for marketers: how to navigate the trends, meet […]
Your company can’t seem to make money, your executives are constantly in the news for the wrong reasons, and your plane still isn’t flying. Yeah. It’s been a rough few weeks/months/years. Recently, I talked about what to do at the onset of a crisis, but what happens if you can’t immediately get a handle on […]
We’ve all had those days. You know, the days where you are forced to pull your IPO and your CEO gets fired, or Congress launches an official investigation into your safety procedures, or your company is the target of whistleblower claims. No? You’ve never experienced a business crisis like this? Then, you’re one of the […]
This is part two of our series on M&A Best Practices. If you haven’t yet read part one, you will want to read it first: M&A Best Practices for before and during an acquisition. And, don’t forget to check out our handy M&A checklist at the end of this article! In our previous article, we […]
This is part one of our series on M&A Best Practices. Tune in for the exciting conclusion: M&A Best Practices for after an acquisition. Merger and acquisition (M&A) activities present exciting opportunities to grow companies, bolster brands, and capitalize on synergies between acquiring and acquired organizations. However, the process is complicated and there are important […]
We naturally spend a lot of time thinking about what a successful communications strategy looks like. This a good thing. Communicating your company’s message and values is crucial for standing out amongst your closest competitors. But have you also thought about a failure communications strategy? <INSERT> Awkward silence. Right. Let’s get uncomfortable today. Let’s talk […]
It’s beach season. If you’re lucky enough to get some R&R this summer, I bet you’re reaching for something inspiring like a good book, your favorite podcast, or a binge-worthy T.V. show to watch. Me too! So I thought it would be a great time for me to dust off this occasional blog feature. Here’s […]
Friend of Audacia Strategies and CEO of Quantive, Dan Doran, interviewed Katy about the advantages of running an “out-of-house” communications firm, best communications practices during times of transition, investor relations, M&A strategy, Amazon’s acquisition of Whole Foods, and much more. Here are some of the biggest takeaways and highlights from their in-depth conversation. 1. Don’t […]
Business growth is always a hot topic. And lately, we’ve been having a lot of conversations with clients and potential clients about how to grow. But what really stands out is that the challenges are not so much about growing per se. They’re more about how to grow smart. You see, when a small business […]